Question 1

What is Variant? Are you a 3D studio or a software platform?

Accepted Answer

We are both. Variant combines the high-end quality of a creative studio with the efficiency and scale of a technology platform. Our 3D artists create a photorealistic "digital twin" of your product, which is then loaded into our custom platform, Variant Builder. This gives your team on-demand access to create product visuals.

Question 2

What is Variant Builder?

Accepted Answer

While Variant is the company, Variant Builder is a web-based platform that's designed to give your team total control over your product visuals. It's the centralized hub where you can create, manage, and deploy photorealistic visuals of your configurable products—from any angle, for any variation, across any channel.

Question 3

What exactly is a headless configurator and why would I use it?

Accepted Answer

Think of it as a specialized backend engine that handles the heavy logic of your products while giving you total creative license over the UI. We’re firm believers that your 3D assets shouldn't hold your checkout process or business rules hostage. Instead of being confined by the "one-size-fits-all" constraints of typical platforms, your own team or agency can build a bespoke experience that actually feels like your brand. While you focus on perfecting the conversion flow and user journey, we handle the technical grunt work. Variant takes care of managing, optimizing, hosting and scaling infinite product visuals so they look incredible and load (near) instantly. You own the how and the where; we provide the high-fidelity what that makes your products impossible to ignore.

Question 4

What types of products are the best fit for Variant?

Accepted Answer

While our platform is beneficial for any product, it's purpose-built to solve the unique challenges of creating visuals for highly configurable products. We specialize in products with an extensive range of customizable options, such as: varying colors and materials, interchangeable parts, complex accessories, add-ons and build-outs. This focus makes our solution an ideal fit for industries like powersports, cycling, aerospace, automotive, industrial equipment, medical devices, and consumer goods.

Question 5

What do we need to provide to get started?

Accepted Answer

Most projects begin with client-provided CAD files. From there, our artists create the models to ensure they accurately reflect the quality, materials and intricate details of your product. We can also work from existing 3D models or create new ones from scratch if needed.

Question 6

How long does it take to get set up?

Accepted Answer

Our process is designed for speed. While the exact timeline depends on your product's complexity, initial assets can be ready in a few days to a few weeks. More complex product catalogs can be rolled out in phases. During the onboarding process, we'll build a project roadmap with your team to align on all key milestones.

Question 7

Can we request changes after a model/render is complete?

Accepted Answer

Yes, our platform is designed to support your products throughout their current and future lifecycles. While our initial artist-led process is designed to be so thorough it minimizes the need for lengthy revision cycles up front, we excel at handling ongoing updates as your products evolve. Whether you're introducing a new style, updating a component, or adding a seasonal accessory, our system is built to handle it. We simply update your core "digital twin," and the new configurations become instantly available for your team on the Variant Builder platform.

Question 8

Do I or my team need technical skills to use the Variant Builder platform?

Accepted Answer

No. Your teams can access and use visual assets easily, with no technical skills or training required. The platform is intuitive by design, allowing non-technical team members to quickly select, preview and generate product shots of any configuration.

Question 9

Can our entire team use the platform?

Accepted Answer

The platform is built for your entire team and we provide unlimited user seats. You can empower everyone—from marketing and sales to agencies and partners—with access. A flexible permission system gives you total control over who can see and do what.

Question 10

How does your pricing work?

Accepted Answer

Pricing is custom and includes an onboarding package for each unique product, plus platform access. The "Showroom" feature can be accessed on a pay-as-you-go basis, with zero costs if left unused.

Question 11

Can we integrate this into our website, ecommerce or dealer platforms?

Accepted Answer

Yes, our platform is designed for flexible and seamless integration. This means there are no complex plugins to install or proprietary systems to worry about. Your development team can easily deploy visuals directly into your existing e-commerce sites, product configurators, dealer platforms, CMS, or any custom stack with minimal effort. This approach offers maximum flexibility and avoids proprietary lock-in to a one-size-fits-all solution.

Question 12

What if we just need the 3D rendering service, not the platform?

Accepted Answer

Sure, whatever floats your highly configurable boat. We absolutely can provide standalone 3D rendering services for specific, one-off projects. But if your products evolve or you need visuals for new marketing campaigns, our integrated platform is the more efficient solution. It gives your team the power to create new visuals on demand, without starting a new project from scratch every time.

The headless product configurator

3D artistry. Platform speed. Full control.

1. We create

2. We automate

3. You ship

24/7 virtual photo studio

Introducing Variant Builder

Powering the most complex product catalogs

FAQs

Get in touch

The headless product configurator

3D artistry. Platform speed. Full control.

1. We create

2. We automate

3. You ship

24/7 virtual photo studio

Introducing Variant Builder

Powering the most complex product catalogs

FAQs

Q: What is Variant? Are you a 3D studio or a software platform?

Q: What is Variant Builder?

Q: What exactly is a headless configurator and why would I use it?

Q: What types of products are the best fit for Variant?

Q: What do we need to provide to get started?

Q: How long does it take to get set up?

Q: Can we request changes after a model/render is complete?

Q: Do I or my team need technical skills to use the Variant Builder platform?

Q: Can our entire team use the platform?

Q: How does your pricing work?

Q: Can we integrate this into our website, ecommerce or dealer platforms?

Q: What if we just need the 3D rendering service, not the platform?

Get in touch