(light mode) screenshot of Variant platform

All your products
in all their flavors
all in one place

A platform built for control, creativity, speed and scale.

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Configurator variation
🖱️ Image Configurator

Every configuration on demand for your entire team

Marketing, sales and your agencies pick the options and download a finished image of that exact build, with no render request or photo shoot.

  • Size, crop and position it for the web, print or social, without opening Photoshop.
  • Set it on any background and highlight what's new, to match any campaign.
  • Kept current as the product changes, so every image matches what’s on sale.
  • No limit on angles or environments. Ask for a new one and we’ll add it.
Showroom example
📸 Showroom

One-off shots without the wait

Showroom is your virtual photo studio. Move the camera anywhere around your product’s digital twin and render a studio-quality shot, up to 8K.

  • Angles, close-ups and lifestyle shots without a photo shoot.
  • Light it with a ready-made environment, or request as many custom ones as you need.
  • Transparent backgrounds, ready to drop into any layout.
  • A perfect match for your configurator images, from the same digital twin.
✨ Backgrounds and AI

Start with the real product and take it anywhere

Every optional AI image starts from something accurate: a configurator image, a Showroom render or your own upload. Then AI builds the scene around it, and the product stays exactly as it was.

1 · Start with any of these

Configurator image

Any build, from your product’s angles.

Showroom render

Your own framing, close-up or angle.

Your own upload

Product photography or an existing asset.

2 · Then give it a setting

AI builds the scene around the product, matched to its camera and lighting. The product isn’t touched.

Starting point
Final
Demo only, not-brand approved
Started from: Configurator image
Prompt: “An aircraft hangar”
🗂️ Image, video and asset banks

Every launch asset next to the product

Approved images, videos and files live with the product they belong to, under the same access. No separate asset system to manage.

Image bank

Upload one original and use it at any size, format, crop, background and more.

Video bank

Your own videos or ones we’ve produced, with web-ready versions made for you.

Asset bank

Everything else: spec sheets, logos and files, with sensitive ones locked down.

Everything is delivered from a global edge network built to scale, so you skip the time, engineering and infrastructure costs of building your own.

🔐 Access and governance

Access that matches your org chart

Give everyone exactly the brands, products and tools they need.

  • Choose what each person can do: view, download, upload or publish.
  • Unreleased products stay private until you publish them.
  • Track usage and credits for everything you manage.
One way to set it up
Organization
Your company
Leadership and admins
Brand
Each of your brands
Brand marketing teams
Product
A product line
Product managers
Version
This model year
The agency on the launch

Every level can be assigned to whoever needs it, whether that’s your team, a partner or the agency running the account.

Room for everyone

Marketing, sales, dealers, agencies and engineers all work from the same images. There’s no per-seat cost and no subscription. We charge for traffic and storage only at scale. Internal usage is essentially free.

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FAQs

Common questions about using Variant Builder across your team and partners.

See your product in every configuration

Tell us about your product and your catalog. We’ll show you the platform and walk you through the build process.